As we continue to progress and push deeper into mobile technology your law firm's website's functionality on a mobile device is critical to your business. By the end of 2015 searches done on mobile devices will overtake desktop search. Think about that.....more than half of search will be done on phone or tablet. Is your law firm or small business prepared to reach your customers effectively? Can they call you directly from your website on their phone? Here is a good article from Forbes that explains it too.
The article mentions responsive design technology which allows a website to work across all devices effectively, providing the most relevant content based on the size of the screen you are viewing the website on. When you are talking to different providers make sure to ask that question around responsive design. Some providers may pitch you on a mobile version of your site that have a tradition mobile URL like "m.mylawfirm.com." By doing this, you are effectively creating a second website and pushing out duplicate content which could hurt your law firm's website in search results. Here is a great video from Matt Cutts (Google god) that explains it well!
Think about what Google's mission is - to deliver the most usable information to the person searching. All things being equal with two different legal websites but one has a responsive design and the other doesn't. Now think about your audience and if they can get what they need from your site on a mobile device. Which law firm do you think will get the search preference?
